One of the most important marketing aspects of releasing a film is the trailer.  Yes a few movie buffs will read previews, plot summaries and actor profiles before seeing a film, but, the only thing the majority of movie-goers know about a film is from the trailer.  Some lucky films carry the prestige of a name that will draw big numbers on its own such as best-selling trilogies or sequels.  However, most films rely on making a memorable trailer that will excite an audience and move them to action.  In an effort to understand how these complicated and important previews are received, we’ve broken down trailers into a few categories.

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